MARYLAND RETURNS TO TV SCREENS!
Maryland Cookies’ ‘What would you do for a Maryland?’ campaign hits the nation’s TV screens! The £350k campaign breaks on 8th February, with the TV commercial premiering with ITV’s ‘The Voice’ during prime time Saturday night viewing, alongside other popular programmes including ‘Take Me Out’ and ‘Celebrity Juice’.
The ‘What would you do for a Maryland?’ TV campaign taps into the nation’s love for cookies, centred on what people would do for a Maryland cookie.
When the TV campaign aired previously, brand penetration increased by 50% and not only drove sales for the 10g cookie championed in the advert, but across the wider portfolio including Maryland Big & Chunky lines and Maryland Mini’s – the no.1 Kids Mini brand.
The news of the brand’s return to TV coincides with the launch of a ‘Cookies & Cream’ variant of the popular 10g cookie, bringing joy and excitement to the everyday treat occasion. Featuring a contrasting dark bitter cocoa dough with creamy white chocolate chips, Maryland Cookies & Cream are now available in ASDA, after which they are rolling out across the grocery channel.