13 Aug 2021

Minis Get Moving is BACK for 2021!

Burton’s are continuing their commitment to promoting a healthy lifestyle with the return of the popular Minis Get Moving on-pack promotion! Back for a second year, the promotion forms part of Burton’s ongoing initiative to encourage children to get active by offering instant-win prizes across the Maryland Minis and Jammie Dodgers minis portfolio of under 100 calorie snacks. 

“This generation of kids is the LEAST active ever,” says Kate Needham, Burton’s Biscuit Co’s Marketing Director. “It is our mission to change that with return of our ‘Minis Get Moving’ on-pack promotion which highlights our ongoing commitment to promote the role of portion controlled snacks as part of a healthy balanced diet and active lifestyle, helping families to get active in fun and accessible ways.”   

Following the easing of lockdown restrictions, Burton’s recognise the appetite for family days out will be greater than ever. Alongside an array of prizes on offer, including the brand new Fitbit Ace 3, every promotional pack includes a ‘Kids Go Free’ voucher. The vouchers are valid against hundreds of sports and leisure activities around the country, maximising the positive impact of the campaign for families across the UK. The Minis Get Moving campaign which coincides with the summer holidays and back to school occasions, is running from 1st July to 23rd September. To enter, consumers simply visit a microsite (www.minisgetmoving.com), choose a prize category and enter their details and a batch code! 

“At less than 100 calories a bag, we know our Minis range appeals to parents in search of a permissible and convenient treat for the lunchbox or as an on-the-go snack. Last year the Minis Get Moving campaign saw over 3.5 million promotional packs sold, resulting in a 43.8% increase in penetration, while enabling children to have fun and be active” concludes Kate. 

So, head on over to the supermarkets and grab your pack of Minis Get Moving and join Burton’s in our commitment to promoting healthier lifestyles!  


1: Nielsen – Total coverage including discounters – total sweet biscuits – MAT 22.05.21