Burton’s Biscuit Company is committed to providing high quality products which excite and delight our customers, shoppers and consumers, whilst being part of a balanced diet.
Being focused on supporting the consumer health and wellness agenda in everything we do, we have taken a number of practical steps to support this pledge, including:
An ethical and responsible approach to the marketing of our products underpins all of our communications. Burton’s Biscuit Company is a signatory of the Advertising Association’s UK Brand Ambassador and Peer-to-Peer Marketing Pledge, and we only work with suppliers, which adhere to industry codes and standards, as well as legal regulations.
Detailing nutritional information and recommended serving sizes to help consumers make informed choices.
Reviewing our recipes to ensure our products form part of a balanced diet.
We are proud to use absolutely no hydrogenated fats, and continue to explore ways of reducing saturated fat levels in our products.
Actively working towards meeting 2012 Department of Health guidance levels on salt consumption.
Burton’s Biscuit Company is in support of the Public Health England’s sugar agenda and we are actively working on all our brands in 3 key area’s (reformulation, portion sizes, and education).
We appreciate the clear labelling of our products is important so that consumers understand their ingredients. Thus, we are working closely with a number of major UK advisory committees to ensure our packaging information is designed to help consumers with their dietary decisions.