Our Consumers

Burton’s Biscuit Company is committed to providing high quality products which excite and delight our consumers, whilst being part of a balanced diet. Being focused on helping to address consumer health and wellness issues in everything we do, we’ve taken a number of practical steps to support this pledge, including:

Our Consumers

An ethical and responsible approach to the marketing of our products underpins all of our communications. Burton’s Biscuit Company is a signatory of the Advertising Association’s UK Brand Ambassador and Peer-to-Peer Marketing Pledge, and we only work with suppliers which adhere to industry codes and standards, as well as legal regulations
Detailing nutritional information and recommended serving sizes to help consumers make informed choices
Reviewing our recipes to ensure our products form part of a balanced diet
We no longer include any hydrogenated fats in our products and continue to explore ways of reducing saturated fat levels
Actively working towards meeting 2012 Department of Health guidance levels on salt consumption
We appreciate the clear labeling of our products is important so that consumers understand their ingredients. Thus, we’re working closely with a number of major UK advisory committees to ensure our packaging information is designed to help consumers with their dietary decisions

We believe that it’s important for our customers to know exactly what goes into our delicious biscuits

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