10 Jan 2020

New Maltesers Biscuits Hit The Shelves

We are delighted to announce the launch of Maltesers Biscuits.

The launch represents the first time that the popular, fast-growing confectionery brand has been seen on the biscuit aisle.

Each biscuit comprises three delicious malty bobbles, covered in smooth milk chocolate to create a unique snap and crunch eating sensation.


Simon Browne, Burton’s Biscuits Managing Director says: “We firmly believe that Maltesers Biscuits will be the biggest launch in the biscuit category in 2020 and marks a significant milestone in our partnership with Mars Chocolate Drinks and Treats (MCDT). This innovative product is the result of close collaboration and tireless work by both businesses to ensure that we continue to drive incremental growth and excitement in the biscuit category.“

Michelle Frost, general manager at MCDT says:  “We are really excited to be introducing this iconic brand into the biscuit aisle for the first time. We believe that a combination of the innovative format, unique malty taste and brand strength will drive new consumers to the category in addition to providing something new and exciting for regular biscuit snackers.”

In the UK, the total sweet biscuit market is worth in the region of £2.6 billion and is growing at a rate of 3.4% YOY*. The treats sub-category is worth £859m and outperforming the total category with a volume growth rate of 6.1%.

Maltesers Biscuits are available to order now from Burton’s Biscuits on 0330 6600 196.



Maltesers® is a trademark of Mars® 2020

Data Source:

* Source: Nielsen, 02.11.2019

** Source: Nielsen, 05.10.2019