MARYLAND COOKIES IS BACK ON TV WITH A BOLD NEW LOOK
The Nation's favourite cookie brand*1, Maryland Cookies, is back with our successful Keep it Kookie campaign!
Keep it Kookie celebrates individuality, because just like Maryland Cookies, no two people are alike.
The four-week campaign leads with TV, supported by in-store & online activation. Launched on 19th April 2022, it will reach 14.2 million consumers 3 times. We want to hear from the you, and have launched a Keep it Kookie microsite where you are encouraged to 'Share Your Kookie', reveal your own kookie quirks, and vote for your favourite Kookie submissions!
The campaign coincides with the launch of a bold new pack design, created to modernise the brand and introduce Keep it Kookie onto packs. Maryland has also made its entire core cookies range under 100 calories per portion (two biscuits), whilst retaining the same great recipe..