The job title

National Account Manager (Impulse)

Home Based
Contract Type
Full time
competitive plus car allowance
Job Type
Start Date
Dec 23 2021 12:00AM

We have a vacancy for a National Account Manager to work with forecourt groups and wholesalers within our Impulse account team. This is the ideal opportunity for someone with a proven track record in managing regional or smaller national account customers wanting to take the next step in their career. It may also be of interest to those working in a smaller FMCG company looking to work across larger product portfolio.


The successful candidate will be responsible for delivering budget within a designated portfolio of customers through developing and executing annual plans. This will include growing distribution of Burton’s core range and NPD across the channel, as well as securing supporting activation and promotional activity. Strong communication & negotiation skills are essential as you will directly manage external relationships, therefore acting internally as an advocate for your customer’s needs with potential to drive new ideas through to reality. Once it is safe to do so, this role will also involve regular travel to customer meetings & representation of Burton’s at industry trade shows a few days each year.


Candidates must be financially competent & confident working with KPIs. This role feeds into production forecasts and involves use of account commercials on a day-to-day basis. This includes but is not limited to; account P&L, balance sheets & promotional modelling.


An understanding of retail wholesalers & convenience channel would be advantageous but not necessary. 

So, if you want to work in the wonderful world of biscuits, work with great people, across all functions… then this is the role for you. There is a reason we’re rating 4.8 out of 5 on Glassdoor!


We know you will be able to have an incredible career and make great friends along the way. We’re sure you’ve already decided to apply, but let me tell you a little bit more about us:



We are wanting to keep the best of both worlds, allowing our people to work from home and experience our great office culture – which now includes a live presentation studio, pool table, darts board and dare I say it a beer & wine fridge.


When it is safe to do so the role will have a 50/50 split between home and office working from our head office in St Albans (5 minute walk from St Albans City station).


However, if you live a little further afield and are still interested in working with us then don’t worry, we can look at a homebased contract for the right individual (travel to head office a couple of times per month involving overnight stays).



Company Car Allowance, Company related bonus (4.75% up to 9.5% - paid out 4 years in a row), enhanced company pension scheme (5% from us & 7% from yourself), 25 days holiday plus bank holidays (option to buy up to an extra 5 days holiday a year), an employer dedicated to development meaning you get a personalised rolling 12 month development plan. Single Healthcare cover through Vitality.


Who Are Burton’s Biscuits

We are the home of Jammie Dodgers, Paterson’s Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!


‘We are a more successful and fun place to work when people feel free to be themselves’.


At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!


Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.


As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.


Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.


Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.    In total we employ circa 2,100 people around across our locations.


Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 37,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).


What are we all about?

Here at Burton’s Biscuit Company we pride ourselves on being an employer of choice. Our goal is to support our team in achieving their career goals. We do this by providing a working environment that offers opportunity, support, scope and pace of change.   Our culture is the foundation of our business. We are fast paced, agile and fun.