The job title

Insights Analyst / Insight Analyst / Executive / (Kantar / Nielsen)

St Albans
Contract Type
Full time
St Albans, Hertfordshire
Job Type
Start Date
Oct 27 2021 12:00AM

Location: 50% of your time will be spent in our Head Office, St Albans – 5 minutes from St Albans City Station, with the other 50% of your time working from home.

Salary: £Competitive + single healthcare, company performance related bonus (paid out in the last 4 years), holiday buying scheme, onsite yoga classes plus many more great benefits and biscuits. 


Contract: Full Time, Permanent


We’re proud of our culture at Burtons Biscuits, with 4.6 out of 5 on Glassdoor what isn’t there to be proud off.   Visit Glassdoor and look at what our current & past employees are saying about us.


So, who Are Burton’s Biscuits?

We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!


‘We are a more successful and fun place to work when people feel free to be themselves’.


At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!


Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.


As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.


Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.


Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.   In total we employ circa 2,100 people around across our locations.


Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 37,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).


What are we all about? 
 Here at Burton’s Biscuit we pride ourselves on being an employer of choice. Our goal is to support our team in achieving their career goals. We do this by providing a working environment that offers opportunity, support, scope and pace of change. Our culture is the foundation of our business. We are fast paced, agile and fun.
 We don’t want to bore you with just a Job description about the role we want to tell you what it’s really like to work for us? 



What does your typical day look like?

As an Insight Executive / Insight Analyst you will focus on two key areas: Firstly, you will help the business make better decisions by better understanding our consumers and shoppers, identifying relevant consumer, shopper, retail and food trends and communicating these to the business


The key priorities are driving the future ‘More From Core’ agenda, commercialising insight and supporting the crafting of internal & external proposals, and the ‘Launch To Win’ agenda, supporting creation of a 3 year pipeline.


You will also be responsible for the production of the monthly category marketing reports and for supporting the Board with further enquiries to support business understanding and presentations.


What are the key ingredients needed for the role?

A strong skill set in analysis will be key and you will need be / become competent at using all the data systems required (Nielsen, Kantar etc). While you are not looking for you to have experience in both, you must be fairly competent with at least on of these data systems.


Presenting will be a key part of this role, so you must be able to create relevant and insightful storytelling to bring opportunities to life and energise customers and the business behind plans, through using strong communication methods.


Final Part of the mix…

We also looking for you to live our 4 key values


We love everything that we bake and are clear on our role in baking great biscuits

•                Effectively manages workload and shapes and builds briefs to get clarity on what’s required

•                Wants to learn and takes the initiative with passion and pace


We respond quickly to our colleagues and customers to support and keep striving together for business success

•                Brings new ideas and continuously wants to improve ways of working

•                Works in an agile way and responds quickly to last-minute changes / challenges

•                Has a positive approach to change


We make the right decisions based on what’s best for the business

•                Makes decisions based on analysis and relevant information

•                Understands impact of decisions and recommendations on other parts of the business


We work together as one Burton’s family wherever we work

•                Works collaboratively with colleagues and customers

•                Celebrates success and encourages others

•                Values diversity and different ways of working and thinking


If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.


You may have had experience or an interest in any of the following: Insight Executive, Category Analyst, Kantar, Insight Analyst, Category Executive, Marketing, Brand Executive, Assist Brand Manager etc.