The job title

Category Analyst / Shopper Insights Analyst / Category Manager (Food FMCG)

St Albans
Contract Type
Full time
Job Type
Full time
Start Date
Mar 12 2020 12:00AM
Closing Date
Apr 16 2020 12:00AM

Who Are We?

At Burton’s Biscuits we are the home of Jammie Dodgers, Patersons Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!

Burton’s Biscuits are owned by a Private Equity Owned business Ontario Teachers' Pension Plan (OTPP or Teachers for short) and form part of their $191.1 B Net Assets portfolio. Working in partnership with Teachers, has allowed Burtons Biscuits to become a forward thinking and progressive company.

Our Vision is to have a shared Pride and Passion for baking sensational biscuits and snacks that delight our consumers, shoppers and our customers. We employ circa 1,800 people around the UK, with the majority of our workforce being based at our three main Bakery facilities in Llantarnam, Edinburgh and Blackpool. Our head office is based in St. Albans, with a subsidiary office located in Blackpool and smaller but equally important sites based in Dorset, Livingston & the Isle of Arran.

Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars Biscuit, Cathedral City & Marmite branded products. We are also forming key strategic partnerships within the Retailer Private Label sector.

In order to ensure we can continue to make fantastic biscuits, and to help us on this amazing journey, we are proud to announce that in 2019 we completed the acquisition of a premium sweet and savoury biscuit manufacturer Thomas Fudge’s, also in 2019 we acquired Scottish bakers Paterson Arran. This will increase our baking capabilities across a number of new sweet and savoury categories.

What are we all about?

Here at Burton’s Biscuit Company we pride ourselves on being an employer of choice. Our goal is to support our team in achieving their career goals, by providing a working environment that offers opportunity, support, scope and pace of change. Our culture is the foundation of our business. We are fast paced, agile and fun.

We don’t want to bore you with just a job description - we want to tell you what it’s really like to work for us.

So let’s start with ….…

Why work as part of our category team?

Our category team is one of our key functions within our business, you’ll get to work with some truly talented individuals not only within our Category & Insights team, but also across our Brand Marketing, Sales & NPD teams. We are always looking for new ideas, so this is a role where you have the ability to work both strategically and also think outside the box.

What does your typical day look like?

Every day is different at Burton’s Biscuit Company. One day you might be building reports and reviewing Kantar & Nielsen data, and working alongside one of our Senior / National account managers to provide insights for ranging and merchandising, and maximise Burton opportunities in retailers  Next, you might be working closely with marketing to build strategies based on shopper and consumer insight, and through using your information help them turn these into retailer sell-in stories… or providing best in class recommendations to the Sales and NPD teams on Retailer Own brand. 

What are the key ingredients needed for the role?

To be successful in this you need to be analytical, commercially savvy, motivated have great communication skills and be passionate about using data to create great stories. . 

This role would be a great opportunity for an experienced for someone who is highly analytical and has a interest in shopper habits and food trends. Experience of using at least one of the larger data sets such as Kantar, Nielsen, Dunnhumby, IRI would be highly desirable etc.

You’ll need to be strong in excel and also able to create compelling stories in PowerPoint.

Final part of the mix.

If you are ready to begin a career with real bite we would love to hear from you so apply now by clicking the link below.

You may have had experience or be interested in the following: Category Analyst, Insights Analyst, Junior Category Manager, Client Account Executive, Research Analyst etc.