The job title

National Account Manager

St Albans
Contract Type
Full time
St Albans, Hertfordshire
Job Type
Full time
Start Date
Mar 16 2023 12:00AM

Who are we ?

We are FBC, Fox's Burton's Companies! ……-And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge). 

FBC was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. 

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 5,000 amazing employees across all our locations.  

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit manufacturer worldwide.

We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).

Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across Mars, Cathedral City, Marmite, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.

Our employees make our business special. With strong family values, we believe FBC is a more prosperous and fun place to work with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each whilst meeting our business goals. 


And don't forget… work hard but play harder!


What does your typical day look like?  

The purpose of the role is to deliver budgeted Vol, Revenue & Margin in designated customers through execution of business plans which focus on core range, NPD listings and activation, filling distribution gaps and promotional activity.


The role is accountable for negotiating mutually beneficial business plans with key customers to help deliver the above.

Other key actions will be but not limited to:

  • Deliver budgeted financials across Brand and Retailer Own Brand.
  • Develop compelling business plans for assigned Customers.
  • Negotiate all JBPs within agreed boundaries
  • Accountable for the full P&L for designated Customers
  • Carefully and judiciously manage all trade spend to ensure full r.o.i.
  • Forecasting monthly, quarterly, and annually.
  • Accurately manage the internal set up of all customer prices and terms.
  • Document and control key account communication – pricing, promotions, range, co-ordination of category work where applicable.
  • Lead range review negotiations with the support of the Category Manager.
  • Post analysis of activity and communication of relevant insight
  • To be the internal face of designated customers, ensuring each department understands what is important.
  • Reporting weekly performance against budget, targets and forecast providing variance analysis
  • Plan and execute account marketing spend
  • Cross functional project involvement both internally and external
  • Impowered to make some day to day account decisions within boundaries

What are the key ingredients needed for the role? 

  • Experienced in managing food retailer accounts is preferable either as an Account Manager / Executive or similar role;
  • Uses Category insights to create a compelling selling story and to conduct reviews.
  • Managed the full P&L
  • A good understanding of Retailer Brand management within the Grocery channel would be advantageous.

If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.