The job title

Senior National Account Manager (FMCG)

St Albans
Contract Type
Full time
St Albans, Hertfordshire
Job Type
Full time
Start Date
Feb 15 2023 12:00AM

Who Are Burtons Biscuits?

We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!


‘We are a more successful and fun place to work when people feel free to be themselves’.


At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!


Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.


As a business we are committed to the continuous improvement of diversity and equality in the workplace, and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.


Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.


Within our Burton’s group, we have six bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.   In total we employ circa 2,100 people around across our locations.


Burton’s Biscuits is owned by Ferrero, and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 37,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).


What are we all about?

Here at Burton’s Biscuits, we pride ourselves on being an employer of choice. Our goal is to support our team in achieving their career goals. We do this by providing a working environment that offers opportunity, support, scope and pace of change. Our culture is the foundation of our business. We are fast paced, agile and fun.


What does your typical day look like?  


You will take the lead on one of our top 4 Mults accounts and play a key role in driving new opportunities across the sweet & savoury biscuit category, along with gaining new listings through NPD. 


Key actions will be but not limited to:

- To plan and execute budgeted volume and profit within a defined accounts and channels by pulling multiple levers including distribution, promotions and feature space.

- Develop customer specific strategies and tactics to deliver budgeted P&L, increase market share, and deliver customer JBP

- Negotiate all pricing, trading terms, promotions, fixed investments and any item with financial impact

- Landing the current in month forecast for tonnage, revenue, GC and TCAM

- Represent accounts within Burtons Biscuits, championing what is needed to be successful 



What are the key ingredients needed for the role? 

You will need previous experience working within a similar role with large scale customer experience at Senior National Account Manager or National Account Manager level within the retail channel and within food.


Ability & experience in driving NPD to leverage new opportunities and gain new listings within stores. Able to interpret key category & insights data, to ensure the account is driven in the right direction both internally & externally, to do this you will need to have strong influencing, negotiating and presentation skills.


It is highly desirable to have experience & knowledge of both branded and Private Label.


If you are looking for a new challenge in a fun, fast paced and progressive business then we have the opportunity for you!


If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.