The job title

Senior Brand Manager

St Albans
Contract Type
Full time
Competitive Rate
St Albans, Hertfordshire
Job Type
Full time
Start Date
Feb 9 2023 12:00AM

Who Are Burtons Biscuits?

We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!


‘We are a more successful and fun place to work when people feel free to be themselves’.


At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!


Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.


As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.


Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.


Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.   In total we employ circa 2,100 people around across our locations.


Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 37,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).


What are we all about?

Here at Burton’s Biscuit we pride ourselves on being an employer of choice. Our goal is to support our team in achieving their career goals. We do this by providing a working environment that offers opportunity, support, scope and pace of change. Our culture is the foundation of our business. We are fast paced, agile and fun.


What does your typical day look like?  

Achieve defined targets related to profit and loss, market share and competitive position for the specific brand. Within the specific category, support the Marketing Controller in the definition of positioning and detailed strategies for the specific brand, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.

  • Managing working brand relationships with external strategic business partners.
  • To maintain the corporate image and reputation of the Company and protect and develop the Company’s brands.
  • Recommend and influence cross-functionally, key brand strategy to gain buy-in.
  • Manage positive working relationship with the Strategy and Innovation team concerning key brand strategies.
  • Recommend and influence key factory contacts and liaise with Strategy and Innovation team concerning key brand strategies to gain buy-in.
  • To manage internal communications and maintain awareness of key brand direction, mission, aims and activities.
  • To influence up to senior manager level, brand decision-making, on a continuing basis so that profits and volumes are maximised.
  • Proactive planning and management of initiatives and projects for a particular brand within the operational day to day business as well as the planning and support of key strategic long-term projects with a medium to high complexity as a whole.
  • To plan and lead the continuous monitoring of brand, market and consumer performance on the particular brand as well as the set up and management of ad-hoc projects based on continuous panels (ACNielsen, Kantar and dunhumby) and specific consumer research projects.
  • To manage, recommend and control Marketing operations so that agreed targets and objectives for sales are achieved for the particular category.
  • To deliver annual profit growth targets for the particular brand (to marketing contribution).
  • To recommend profitable brand development.
  • To ensure the marketing budget is on track and there is rigor in spends tracking
  • To propose brand resource allocation.

What are the key ingredients needed for the role? 

  • Brand Marketing experience
  • Team/ People management
  • Interpersonal skills
  • Ability to articulate the brand in an appropriate manner
  • Understanding the UK market; the company culture and organisation
  • Leadership skills
  • Analytical thinking

If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.