The job title

Brand Manager - Mars Biscuit

St Albans
Contract Type
Full time
St Albans, Hertfordshire
Job Type
Start Date
Oct 7 2022 12:00AM

We are looking for an ambitious and self starting Brand Manager with a passion for launching NPD and developing great external relationships to help us continue to drive our range of great tasting Mars Confectionery branded biscuits. 


Mars Confectionery is a global business worth over £3 billion and you can be part of unlocking this potential even further in a growing biscuit category.


We innovate and bake biscuits using some of the UK’s biggest confectionery brands including Maltesers, Mars, Galaxy, M&M, Bounty & Twix to name just a few. 


In the last 4 years we have created a £30 million RSV portfolio across UK and International markets – with launches in South Africa and Australia in 2022.


There will be an opportunity to deliver through the line activity, but the focus of the role is delivering a significant pipeline of projects across all channels and marketing.

Key Responsibilities :

  • Lead the development of the 1-3 Year Vision & Strategy brand plan with execution of key brand activities identified in the brand planning process.
  • Lead the development and execution of brand initiatives alongside key stakeholders,  including alignment with Ferrero Own Brand initiatives.
  • Responsible for the full NPD funnel from “ideation” through to project launch and Excellent Execution.
  • Responsible for driving collaboration with the sales team.
  • Lead cross-functional project teams to manage projects to deliver to time, budget, quality and milestones.
  • Day to day contact with project teams, both FBC and Mars Team
  • Deliver against agreed P&L KPI’s – with regular monthly tracking vs budget and agreed in year targets (FBC and Mars Confectionery)
  • Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment. 
  • Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings.
  • Effective management of business variances (packaging stocks, write offs etc) through close working with Operations.
  • Lead the identification and implementation of Cost Based Recovery initiatives, working closely with Finance Teams and Bakery Sites.
  • Ensure adherence to Company processes and approval systems

The Key ingredients for the role:

Proven track record in Brand Management. 

Experience of delivery of FMCG marketing with a branded manufacturer.  

Experience of New Product Development – conception to launch. 

Proven record of successful business or marketing project delivery, including the stage gate process 

Proven record of managing cross functional teams (internal & external)

Proven record of development of new products, brand plans, packaging design changes and promotions.   

Budgetary monitoring.

Ability to locate source data to build consumer / shopper understanding and build insight into strategy.

Experience of managing partners/ licensing relationships would be advantageous , however not essential 

This role is based out of St Albans

If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.