Jammie Dodgers are the nation's most popular kid's biscuits! These delicious shortcake sandwiches with a splodge of tasty filling have been a national favourite for over 50 years.

Both kids and grown-ups love Jammie Dodgers making them the perfect addition to any family biscuit tin.

Tasty facts:

  • Jammie Dodgers are the biggest kid’s biscuit brand in the UK (and are actually enjoyed by loads of adults too!)
  • In 2013 we re-launched the Jammie Dodgers brand with a new look and new flavours – Banana & Toffee, and Jam & Custard.
  • Jammie Dodgers are made in Wales, the birthplace of Rob Brydon, Richard Burton, Tom Jones and Charlotte Church.
  • The name for the original cheeky biscuit came from the BEANO’s ‘Roger the Dodger’ character comic strip.
  • Jammie Dodgers have been featured on The Only Way is Essex and Harry Hill’s TV Burp.
  • We made an exciting return to TV in 2011  as part of a £4.5 million campaign that re-captured the spirit of the brand and engaged with Jammie Dodger lovers of all ages.  Our TV ad was such a hit that it won The Grocer ‘Best Biscuit Advert of 2011’ award.  Check it out on www.dodgersgetstuckin.com.
  • In 2012 the Jammie Dodgers Monkeys were further featured in an epic chart battle – played out during Britain’s Got Talent (May 2012).  Jammie, Toffee and Choccie launched their own music videos and the Nation voted for their favourite – find out more at www.dodgersnumber1.com

Did you know?

The Jammie Dodger is the favourite snack of Dr. Who and singer Labrinth.

Nutrition and guideline daily amounts

Typical values:   Per biscuit Per 100g Child 5-10 All adults
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