Commercial Strategy and Finance Director
1) When and why did you join Burton’s Biscuit Company?
I joined in January 2004. It was my first move outside of the professional services industry having previously been with PwC, and Burton’s Biscuit Company offered an opportunity to get into the FMCG environment to work with brands I already knew and loved.
2) How is Burton’s Biscuit Company different to the others in the market?
We don’t just offer the staple biscuit barrel filler – we pride ourselves on always delivering that little bit extra – for every age! Be it the Jammie Dodger and its genuine personality for the kids, or the new Cadbury Fabulous Finger with its melt-in-the-mouth indulgence for grown-ups, we are always looking to deliver that extra bit of excitement and delight to our consumers.
3) What is a particular career highlight of yours?
Being heavily involved in the re-financing of the business back in 2008, and then leading the development and implementation of a four year strategic plan which has seen us achieve consecutive quarterly profit delivery, whilst still putting our consumers first by significantly over indexing in share of innovation and share of voice in the market place.
4) What is your favourite biscuit moment?
For me it has to be the ‘dunker’! Whether it’s a Maryland Cookie or a Cadbury Finger, there’s nothing better than a dunked biscuit!
5) What does ‘Making Every Day More of a Treat’ mean to you?
Putting a smile on people’s faces with the simplest of pleasures. Everyone has a favourite biscuit, and the treatier we can make that eating occasion, the better we have delivered on our promise.