1) When and why did you join Burton’s Biscuit Company?
I joined the Burton’s Biscuit Company in October 2009 because of the company’s fantastic brands and people, along with the opportunity to transform a great British company.
2) How is the Burton’s Biscuit Company different to the others in the market?
By being privately owned, we are much more entrepreneurial allowing us to pursue new opportunities with real pace and vigour. This flexibility affords the Burton’s Biscuit Company an unparalleled ability to really drive market trends and be at the forefront of innovation in our category.
3) What is a particular career highlight of yours?
Becoming CEO of Burton’s Biscuit Company. What attracted me to Burton’s was the opportunity to make a real impact at one of Britain’s most iconic food companies. Burton’s brands have always maintained a special relationship with consumers, so being able to support their growth and realise their full potential is incredibly rewarding.
4) What is your favourite biscuit moment?
A favourite biscuit moment at our home is eating Jammie Dodgers with my children at the weekend. Being able to sit back and enjoy a treat with the kids is remarkably relaxing after a long week.
5) What does ‘Making Every Day More of a Treat’ mean to you?
“Making Every Day more of a Treat” is a reflection on the quality and premium nature of our products. By constantly trying to improve biscuit enjoyment, our consumers, customers, employees and investors all benefit from our longstanding commitment to making people’s lives just that bit more exciting.